UX Juice

UX & IA blog by Nicola De Franceschi

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admin On April - 13 - 2011

Ragusa is a small town located in south Sicily in the beautiful Mediterranean sea.
Seven centuries ago when the most used net was that for fishing, Ragusa had its own knonledge network that enabled it to remain independent for about 500 years despite its small size amid powerful ostile empires.
The key of this lasting and almost incredible success were its 80 more ambassadors strategically located in the main cities of surrounding empires. The government of the city received quick and specific reports on the military and economic activity around Ragusa. The information was analyzed in terms of risks and opportunities and appropriate action were planned. Other rivals lacking this vital information or not getting it in timely manner could only react, they had not the time to think as the Ragusans did.
Nowadays the most known net is the one you’re using to read this post, it’s lightning fast and can give you and your business a wealth of knowledge but do you have your ambassadors to collect the important news, are you yourself a watchful ambassador? Are you getting timely reports?
Do you share them inside your organization so that also others can get inspired and suggest proper action? Do you have an “early warning system”?
In this fast paced world new forces more powerful than empires could threaten your business unless you have your shared knowledge network to manage them like opportunities.

Questions obviously are not rethorical so please share your answers in the comments.

This post was inspired by rule #12 of Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self
by Alan M. Webber.

One Response

  1. Hi Nicola,
    your post made me think about the role of readers: in my “news echosystem” they have the role of Ragusa’s ambassadors. Of course I’d prefer human ambassadors instead of mechanical readers, most of all because readers don’t filter enough. Readers don’t know ME and they don’t care about me as a real ambassador cares about his homeland.
    Filtering information is about caring about someone: in my company I use to share links only with people I care and when I receive a link from someone I’m happy and thankful because I feel the link as a gift.

    Can a mechanic reader do a gift?

    Basically, that’s why I think there is a future for journalism. But this is an other story :-)

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